Google Analytics

A basic set-up for Google Analytics has been configured for The Hort's website utilizing GA4. The GA property is called The Hort - GA4 (Property ID: 350371893). GA4 tracking is implemented on the site via a Google Tag Manager container called thehort.org (Container ID: GTM-PR2J8L2).

The owner of both the GA and GTM accounts is horthq@gmail.com.

Conversion tracking has been implemented for donation forms on DonorPerfect. DonorPerfect requires the GTM script to be added on per-form basis, which can be set by editing a form and navigating to Additional Options → Advanced Settings → Show More Settings. As long as you're copying a form that already has the GTM script added, this field should already be populated.

In case it's needed for future use, a GA4 connection to BigQuery has been configured. This has been created in Google Cloud Console under the project name The Hort GA4 BigQuery with the horthq@gmail.com as the owner.